Augmented Reality (AR)
Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
Trend Right Now
The hottest trend at the moment is Pokemon Go and Lens Filter. Both applications allows the user to interact with the reality with something special, whether it be catching pokemons or changing the way you look, it is enough to capture the interest of most consumers.
Business Applications of AR
Training & Education
Tours & Maps
Technology - Image Based
Image Recognition such as the character picture on poster, banner, books, brochures.
User defined Image:
Any image that has enough intensity difference and unique can be configure to be tracked and display AR contents upon recognizing the image.
Technology - Contour/Edge Based
Edge based are more advanced and demands the following:
A 3D model of the object you wish to track be it a real car model or building or machine.
Technology - Point Cloud Based
3D map/point cloud: A set of points collected of an environment or object. User-Defined 3D point clouds: Scanning of the object/environment to collect 3D point clouds.
Statues in museum/exhibition
Room with non-moving objects(to create enough difference)
What can be shown in AR?
Text, Picture, 3D Model/Animations, Video, Special Effects, Game Logic (AR Game) etc.