Augmented Reality (AR)

Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.

Trend Right Now

The hottest trend at the moment is Pokemon Go and Lens Filter. Both applications allows the user to interact with the reality with something special, whether it be catching pokemons or changing the way you look, it is enough to capture the interest of most consumers.

Business Applications of AR

Remote Collaboration

People from different places can remotely connect into the same “space” to hold a meeting.

Training & Education

The most recent development of augmented reality was a 3D model of a jet engine developed by Japan Airlines to deliver training to their trainees. Since it is a 3D model, it allows the user to access places that are hard to spot, this expedite the training process and better allow the trainees to better visualise compared to pictures and books.

Showcasing Products

We are currently in the world of E-commerce, it is important to showcase product as consumers will be able to fully inspect the product as if they are really there. This will be a game changer for the furniture industry, as it allows consumers to place 3D models of furniture to see how it might display before purchasing it.

Tours & Maps

AR can be used to create informative and interactive tour, especially in museums, where visitors will be able to see deeper information about the artifacts or artworks.


Technology - Image Based

Image Recognition such as the character picture on poster, banner, books, brochures.

User defined Image:
Any image that has enough intensity difference and unique can be configure to be tracked and display AR contents upon recognizing the image.

Technology - Contour/Edge Based

Edge based are more advanced and demands the following:

A 3D model of the object you wish to track be it a real car model or building or machine.

Technology - Point Cloud Based

3D map/point cloud: A set of points collected of an environment or object. User-Defined 3D point clouds: Scanning of the object/environment to collect 3D point clouds.

Use case:
Statues in museum/exhibition
Room with non-moving objects(to create enough difference)

What can be shown in AR?

Text, Picture, 3D Model/Animations, Video, Special Effects, Game Logic (AR Game) etc.